Our Preferred Vendors

CrossCore® CC-Logo-Square-white-RBT

CrossCore® is the inventor of Rotational Bodyweight Training™ gear and education. Their patented CrossCore180® is being called the “evolution” of suspension training by adding rotational movement to body weight training exercises. By adding rotation, or the “third plane of motion”,  the body is allowed to move without restriction and the number of exercises and progressions opens up exponentially. CrossCore® gear and education is utilized in facilities all over the world by trainers, athletes and elite military personnel.® ironco_socmed_logo is a leading supplier of fitness equipment for residences, commercial gyms, schools and government facilities worldwide. Since 1997, we have been committed to providing excellent quality equipment with equally outstanding customer support. Our fitness product sourcing includes over 160 suppliers with over 8,000 products and includes top brands such as CrossCore®, Hampton, Title Boxing, Nautilus and many more. provides everything you need all in one place and makes the entire process easy.


STUPH_lgoStuph Clothing

Stuph Clothing is a nationally recognized custom apparel company and the official wholesale provider of licensed merchandise for American Gladiators Fitness.  Providing its clients with apparel solutions for merchandise, advertising and group identity since 1995, Stuph Clothing serves clients throughout the U.S. and internationally.  An innovative in-house design team, leading apparel brands, an onsite production facility and fast turnaround make Stuph Clothing the provider of choice for thousands of organizations each year.  The Company’s product offerings include custom-designed art work, screen printed and embroidered apparel, custom web stores and end-to-end merchandising and fulfillment services.

Officially licensed American Gladiators FitClubs may order merchandise online or by calling 1 800 (242) 9166 from 8:30 a.m. to 5 p.m. EST. American Gladiators Fitness licensed merchandise is for sale exclusively at officially licensed American Gladiators FitClubs.


KettleBell ConceptsKBC logo_300dpi

The kettlebell is one of the most versatile, durable pieces of equipment in the AGF fitness package. It’s also one of the most misunderstood. AGF has chosen industry leader KettleBell Concepts to further educate AFG trainers in the use of this incredible tool. To learn more about KBC and their offerings, go to Learn About KBC


In business since 2002, KettleBell Concepts (KBC) is the business to business leader in kettlebell education for highly credentialed, currently practicing fitness professionals globally. The depth, breath, and scope of the materials presented are geared solely toward fitness and other allied health professionals. With over 5,000 trained and counting, KettleBell Concepts is the only place fitness industry leaders, fitness professionals and other allied health professionals go to get education, products and business solutions for programming.

Science & Research

KBC’s material is extensively annotated and backed by the latest research. Courses are conducted in the language of science with the understanding that attendees are trained, properly credentialed, currently practicing fitness professional working with clients of all types.

They ignore dogma. They eschew “gurus.” KBC has always (and will continue) to seek the “why’s behind the how’s.” The goal is to create, encourage, and cultivate critical thinking skills that will apply not just to kettlebells, but to other modalities as well as you continue on in your fitness journey. The kettlebell is just a tool. A great tool to be sure—and it’s something that can bring a lot to not only your clients, but to you as well as a business owner. But it is—still—just a tool. KBC encourages their students to be wary of swallowing too much of any one type of Coolaide.

Comprehensive Curriculum.

You studied KB’s for a weekend and you’re “done.” Right?

Wrong. How can you be? Top Girevoy Sport (GS) competitors for instance spend their lives trying to perfect just two lifts! How can you feasibly think you’re “done” in a weekend? A true, comprehensive KB curriculum is just as intensive as any martial art, Pilates, or Yoga program. You don’t study kettlebells in a vacuum & there is no “done.” KBC provides a complete curriculum that can lead you into Girevoy Sport as well as give you the opportunity to take your skills, and your clients, to the next level.

Industry Firsts

Quietly, since its inception, KBC has racked up an extensive list of industry firsts:

  • FIRST to introduce kettlebell training to the fitness industry at a trade show. (ECA Miami 2002.)
  • FIRST to publish the first study in the English language regarding kettlebells. Electromyographic Analysis of the Unilateral Power Snatch Performed With a Dumbbell vs. Kettlebell. M. Cronin, T. Keating, and A. Cronin. Exercise Physiology Lab, Manhattan College, Bronx, NY. Journal of Strength and Conditioning Research, 2004, 18(4) q. 2004 National Strength & Conditioning Association. NSCA 2004 Conference Abstracts
  • FIRST to roll out and conduct a business to business, CEC-approved course specifically geared toward fitness professionals.
  • FIRST to implement kettlebell training in semi-private, small group trainings in gyms such as TSI, Lifetime Fitness, Crunch, Equinox, and many others.
  • FIRST to bring kettlebells to Korea—in conjunction with KB Crossfit Korea and the NCSF.
  • FIRST to roll out a CEC-approved group exercise courses for the fitness community. (Total Body KB Blast™ IDEA World 2007)
  • FIRST to create a CEC-approved, kettlebell centric-convention geared exclusively toward the fitness community for the purpose of providing further education in the areas of Girevoy Sport, group exercise, and personal training. (


One of the best things about becoming an AGF owner/operator is freedom—freedom to program and run your business as you see fit. But just because you may qualify and earn an AGF license doesn’t mean you’re going to be left out in the cold.

We’re proud to be working with KettleBell Concepts on a variety of levels, not the least of which is the ability to offer you access to not only their Level 1 and 2 day Instructor Trainings, but also  their 2-day, CEC-approved I.F.E.T class. IFET (Integrated Functional Explosive Training) which can fit perfectly into your training regimen.

IFET combines the use of kettlebells, ropes, sandbags, ladders, med balls, pull ups, use of the Cross Core 180® and other tools into a progressive, safe & periodized program that will help get you up and running quickly. Throwing a bunch of random daily workouts at your clients is not the most intelligent way of doing things. We hope you agree, and that’s why we refer you to KettleBell Concepts as to offer you this outstanding program.

“If you fail to program, you program to fail.” This is small group, semi-private training—and it’s one of the most effective ways for you as a new licensee to maximize cash flow quickly. But as a fitness professional, you’re well aware of how much time planning a program like this takes.

KettleBell Concepts has done it for you and we’re happy to make the suggestion.

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